2009/07/30
by Digicynic
6.Be a freaking pioneer
As digital agencies, it should be in the DNA of most agencies to constantly innovate and pioneer new technology, new ways of working, new models of communication. Digital agencies should be writing the rules of the game. But I feel they have been resting on their laurels and the most provoking digital thinking now seems to come from advertising agencies.
2009/07/28
by Digicynic
I got a bit of heat from my last post, ‘the end of the road for online agencies?’. So I thought if it’s easy to criticize, it is more difficult to come up with solutions. So here it is, 10 things digital agencies could do to kick advertising agencies arses. If they had one. I know a lot of digital agencies do parts of it, but, to my knowledge, they could do a lot more.
2009/07/27
2009/07/12
这就是近几天在网络、电视上大红大紫的依云矿泉水广告——Evian rollerbabies（翻滚小孩？）。喝依云矿泉水的感觉如何？纯天然及平衡的矿物质让你如同孩子一般充满活力！之所以选择baby作为广告主角，是因为依云品牌向来对小孩情有独钟，据说就连依云品牌所属的Danone集团也习惯将“a source of youthfulness for your body”用来描述自己的企业。
ad agency: BETC Euro RSCG
production company: Partizan
